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This Christmas, DFI Beds will be supporting the Digg Deep For Kids annual fundraising campaign by donating a Snug Chair to their Charity Raffle and collecting toy donations at our showroom in Dungannon.
Digg Deep For Kids is a unique initiative dedicated to turning community support into tangible impact. The Charity was founded in 2019 by Caroline O’Neill. Mother of Pearse, Darragh and Tess, wife of Gerard and the mind behind the magic of Digg Deep For Kids.
This year, 2025, they’re ready to make a huge difference yet again, supporting Cash for Kids, The Simon Community, Womens Aid NI and Little Heroes NI. Their goal is to bring more kindness, more joy and more light to homes throughout our communities this Christmas and beyond.
Thanks to the generosity of incredible people like you, they’re able to use every penny raised to provide exactly what their chosen charities need to support families in poverty. To date, Digg Deep for Kids has raised over £715,000, enabling them to deliver over one million pounds’ worth of essentials to those in need.
To support Digg Deep, DFI Beds will be collecting toy donations at our factory showroom in Dungannon.
We encourage you to participate by purchasing a gift and leaving it at our showroom, one of the official Digg Deep drop-off centres in 2025.
Your generosity will bring joy to children supported by Cash For Kids, with a focus on providing for those aged 7–18 years. They are seeking items that resonate with a broad age range and include gender-neutral options, with each gift valued between £10 and £50.
Please ensure that all gifts are new and unwrapped. The team kindly ask that you refrain from donating food items due to potential allergy risks. For ideas on suitable gifts, this page features a dedicated Cash For Kids article full of suggestions.
All donations must be made before the 9th of December.
Together, let's make a difference this festive season!
In addition to collecting toys, we’re donating a Snug Chair, worth £349, to the Digg Deep for Children Charity Raffle, hosted by McKinney Competitions. The raffle will be held on Sunday 14th December 2026, and there are some incredible prizes up for grabs.
100% of the profits of the raffle will go directly to providing the chosen charities with exactly what they need to support families and children in need this Christmas.
The top prize is the 2023 Auto-Trail F-Line F70, a beautifully crafted motorhome designed for adventures and freedom on the road. It comfortably sleeps up to 4 people with fixed rear single beds, and an electric drop-down double bed above the lounge.
There’s also an amazing Audi Q3 S-Line Donated by Apex Autosales!
Other prizes include:
This is a community effort, and we encourage everyone to participate in any way you can. Here’s a few ways you can help:
Together, we can dig deep, raise hope, and make a real difference in our communities, one event, one act of kindness, and one child at a time.
