Why Are DFI Beds Prices So Affordable?

It's a question we're frequently asked.

"How are your prices so much lower than the big brands?"

"Is this a sale, or are they just always this good?"

"Am I missing something?"

Let's break it down.

Honest Value

On our website, you'll see a "Compare to" or RRP (Recommended Retail Price) beside many of our products. That's the price you'd likely pay for a similar bed or mattress through traditional retailers, once all the middlemen have added their cut. By choosing DFI Beds, you're often saving hundreds of euros, and those savings are real.

Made in Ireland. Sold Direct. No Intermediary.

Here's how we do it:

• We make our beds and mattresses ourselves, right here in our Dungannon factory.
• On dfibeds.com, you're buying directly from the people who make the products, not through a wholesaler or retailer with their own markups added. This saves you money.
• We make what we need, so there's no expensive warehousing or deadstock to cover. This saves us money.

That means fewer people taking a slice along the way and more value passed on to you.

No Need to Wait for a Sale

Because our everyday prices are already so reasonable, you don't have to hang around waiting for a discount. If you see a bed you love today, you can buy it with confidence knowing it's unlikely to be half the price next week.

Yes, we do run occasional special sales (Black Friday Month, March Madness, Valentine's Day, and the like), but even then, we rarely slash the prices of existing products by a significant amount. If a business can offer you something at 70% off, it's probably charging too much in the first place!

Instead, we generally offer exclusive sale bundles or limited-edition beds, made just for those events. To provide these deals at reduced prices, we bulk-buy materials and ramp up production in the run-up to the sale.

So, if you've already bought something from us, you're unlikely to be surprised to see your exact bed suddenly €200 cheaper. And if you're shopping during a sale, you'll always find something new to get excited about, not just the same beds in a new banner.

Clearance Bargains, Too

Love a bargain hunt? We also have a Clearance section filled with one-off pieces, including showroom samples, ex-display beds, and discontinued styles. These are limited, but the savings are serious. If you see one you love, act fast!

So, are DFI Beds prices too good to be true?

Not at all. They're just honest.

We keep things simple, maintain fair margins, and focus on what matters: quality beds, made with care, priced with common sense.

Still got questions? Contact our sales team or visit us in-store to try the beds out for yourself. We'll even let you bounce on a few.